Business Consultant
Matko Dragičević
Hello! I am Matko Dragičević, a Master of Business Informatics with extensive experience in sales, digital marketing, and customer support. Throughout my career, I have developed skills in telesales, managing CRM and ERP systems, and using digital tools to optimize business operations. I approach every task with passion, whether it is improving sales processes, analyzing data, or providing exceptional customer support. This page serves as an overview of my knowledge, skills, and professional achievements. Explore my work and find out how I can bring value to your team or project. Thank you for being here – feel free to contact me for collaboration or additional information!<br><br> <br> <br>
Work experience
2025. - Today
Owner / Director
Algomed d.o.o. , mediation in healthcare
Algomed consists of two parts. An algorithm used to interpret symptoms, inform patients and explain what to expect at the doctor’s office. The second part of Algomed is Algolov, the only medical search engine in Croatia where you can book a service and view the entire range of examinations, clinics and surgeries in Croatia. The company was founded by two friends and we are the winners of the award for the best entrepreneurial idea
of the OBŽ in 2024
2019. - Today
Owner
Swipe, a digital marketing business
A digital marketing business that I opened right after college. The business’s activities include website development, web stores, SEO optimization, Google advertising, and email marketing. The business also operates my other business, a vacation home and paintball.
February 2023 - July 2024
Owner / Director
Allesmont j.d.o.o.
Flooring and furniture assembly work. The work was done abroad. My role as the owner and main organizer of the work was to coordinate the work with all parties involved. Organization of the work, finding people, organizing travel, accommodation, etc. Also communication with business partners and further planning
September 2019 - June 2020.
Back office / Marketing
MA.TE.MA insurance representation
Agency for mediation in insurance. Digitization of business and management of marketing on the local market. Introduction of Slack, Cloud system, crm system, website creation, email marketing, local SEO optimization and advertising on social networks.
September 2016 -September 2017
Sales agent / Telesales
Hrvatski Telekom
Active sales of telecommunications services and products to existing and potential customers via telephone contact. Researching customer needs and adjusting offers according to their requirements, with an emphasis on achieving sales goals. Monitoring market trends and knowledge of current products and services of Hrvatski Telekom. Managing and updating customer databases and administering sales activities in internal systems. Professional communication and building long-term relationships with customers through quality customer support. Participation in internal trainings with the aim of improving sales skills and product knowledge.
Education
2020 - 2023
Faculty of Economics in Osijek / Graduate studies
Major: Business Informatics / Mag.oecc
Graduate studies at the Faculty of Economics in Osijek, Business Informatics major, contributed to the acquisition of advanced knowledge and skills necessary for the business application of information technologies. The Business Informatics major covered the basics of programming, ERP and CRM systems, as well as digital tools for digital marketing, which enabled me to develop expertise in the analysis and optimization of business processes and in the implementation of technological solutions aimed at improving business efficiency and user experience.
2012. - 2016.
Faculty of Economics in Osijek / Undergraduate studies
Major: Management / Univ. bacc. oec.
Studying at the Faculty of Economics in Osijek, majoring in Management, provided me with a comprehensive education and development of professional competencies necessary for the business world. The first year of study was dedicated to general knowledge in economics, accounting, statistics and informatics, providing a foundation for understanding basic business processes. Over the next two years at the Management major, I deepened my knowledge in key areas such as human resource management, organizational behavior and business communication, developing the skills necessary for successful functioning and leading a team and achieving organizational goals.
2007. - 2011.
Braće Radić Vocational High School
Major: Economist<br><br> <br> <br>
The economics major provided me with the basic economic knowledge and skills needed for the business world. The school covered a wide range of subjects such as accounting, business mathematics, business economics and law, which provided me with an understanding of basic business principles and the functioning of the market. Through practical assignments and projects, I developed my analysis and planning skills, which prepared me for further education and career development in the business sector. I also took 3 years of additional classes in the form of the course Practical Company (establishing, operating and managing a virtual company).
Education
2020.
Svinaweb
Internet marketing freak
The SviNaWeb Academy with the Senior Marketing Freak certificate trains participants in advanced digital marketing skills, focused on the development and implementation of highly effective marketing strategies. Through this academy, participants acquire competencies in: advanced campaign planning and management, data analysis and interpretation, content strategy development, SEO and SEM optimization, creative advertising and communication via social networks.
The Senior Marketing Freak certificate proves that the participant possesses the comprehensive skills and competencies necessary for advanced digital marketing management, campaign analysis and optimization, and strategic brand positioning in the digital space.
2019.
Google Workshop
Google Digital Garage
The Google Digital Garage course provides the key digital skills needed to succeed in modern business and digital marketing. The program covers the basics of digital marketing, including SEO (search engine optimization), SEM (search engine marketing), email marketing, social media marketing, and content creation. In addition, participants learn how to use tools like Google Analytics to track and interpret website traffic data, enabling data-driven decision-making.
The course also covers the skills of building an online presence, from creating and optimizing websites to the technical and creative aspects that increase visibility on the internet. The course provides knowledge on creating valuable and relevant content to attract a target audience, as well as on the effective use of social networks such as Facebook, Instagram, LinkedIn and Twitter for promotion and interaction with users.
Consulting career
I worked as an external consultant on projects with various companies:
Priora International Medical Center
Municipality of Satnica – Interactive trail
Studio Kajba
Modeco
Hotel Đakovo
Expert d.o.o.
First property
A.R.L.A.
Skills
Website development / web store development
Website development / web store development in WordPress
Using, modifying or creating templates or creating from scratch
The Divi, Builder theme is a Visual Builder
SEO - search engine optimization
Optimizing website content for better organic ranking on the Google search engine
Using tools necessary for optimization and ranking of web pages on search engines
Email Marketing
Creating / opening an account
Newsletter creation, list import, preparation for sending and sending
Account authorization to arrive in inbox
Google advertising
Account setup, keyword research, and campaign setup
Setting up an Ads account, keyword research and setting up a campaign
Search campaigns
Google Analytics
Opening an account, setting up an account and deploying the code to the site
Knowledge of basic concepts and metrics within the interface
Additional skills
Communication and negotiation skills
Working in a dynamic and goal-oriented environment
Developed organizational and multitasking skills





